Often entrepreneurs think that they need technical expertise to pull off projects like adding videos to their Shopify store, but that is a huge misconception. You don’t need experienced graphic designers to embed videos to your Shopify store. Surprising, isn’t it? It is incredibly easy, and you can do it all by yourself in minutes.

But the point is not to merely lead you in a vague direction. Keep reading for the step-by-step guide to embedding videos on your Shopify store. After the next 5 minutes, you will be one step closer to knowing how to skyrocket your sales the way you have been dreaming about.

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Why You Should Add Videos to Your Shopify Store
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If you are reading this, you might already know about the significance of videos to increase conversions. But to confirm that you are making the right choice, let’s look at some facts that prove the same.

• More than half the marketers are investing in some kind of video content.
• 71% of consumers claim that they prefer videos over all other kinds of marketing content.
• 55% of online shoppers use video content to make decisions about their purchases, and a heavy majority of these is Gen-Z.
• Video can emulate an offline experience that adds tangibility to the product, making it easier consumers to connect to the product, get a better insight into its value proposition, and make a more informed decision.
• 71% of consumers make decisions about the product after watching the video.

If you’re still not convinced, you can click here to get a comprehensive list of statistics about why videos are essential for any e-commerce company.

First impressions always count when it comes to owning a Shopify store. The initial landing page could be the reason that someone purchases from your store or chooses to bounce and opt for your competitor instead. Adding video to your Shopify store is one of the simplest ways of bringing your products to life and increasing conversions.

How to Add Videos to Your Shopify Store
Video Background is a phenomenal and effective app which can be found on the Shopify app store. This allows you to replace any section of your store with a video from YouTube or Vimeo. You can add a promotional background video to your homepage to display clearly what the values and feel of your brand is, or you can add static videos to one section of your website to showcase a particular product. Each video has the option to be customized individually, so you can mix things up between pages or keep a sense of continuity throughout the shop. Either way, it is absolutely doable and painfully easy, and absolutely no coding is required for these tasks. Let me explain how.

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Step 1: Finding the Right Video

There are so many kinds of videos that one can incorporate in their stores, and it is easy to get confused as to which type of video you should use. It could be a product close-up, testimonial, a how-to video, etc. Let’s look at some stats to see what has worked for others.

• Personalized Videos: Consumers watching personalized videos are 35% more likely to be retained viewers.
• Responsive Videos: 75% of viewers prefer watching a video horizontally as compared to 25% who prefer watching it vertically.
• Product Demo Videos: 16% of viewers watch videos to research about the product. 64% of consumers purchase a product after watching the video.
• Promotional Video: It is the most common form of video content produced by marketers worldwide.
• Testimonials: They build authenticity and trust for the consumers, making them more likely to buy the products.

For a deeper dive into different types of videos and their significance, click here and find out what’s perfect for your Shopify store.

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Step 2: Where to Place the Video in your Store

Different positioning of the videos in your store can signify a multitude of things. For example, having a video running continuously in the background denotes an intention to set the aesthetics and mood according to the values of the company, but a static video showing

product specifications gives the customers more comprehensive information to help with their purchase. When you install the app, you will find that there are multiple options for where you can embed the video:

• Full-Page Video Background – This is ideal for sprucing up your homepage, and the video will continue to play in the background even as the visitor scrolls up or down.
• Section Video Background – This helps you add a video header or show your promo video as the background within an element of your store. For example, you only want a video pinned to the top of your landing page and not anywhere else in the store.
• Element Replacement – This aids in replacing a static image or section of your store with an interactive video to show off your product or services.
• Responsive Content Video – This option allows you to add a responsive video that fits the browser size with a 16:9 aspect ratio.

Finding the perfect place to add your video can be a hassle, so apps like Koala Apps Inspector allows you to inspect the elements of your Shopify store in order to figure out which ones are performing the best.

Step-by-Step Guide to Embedding Videos on Shopify:

1. Upload your chosen video on YouTube or Vimeo.
2. Select the option “Add Video” on the store or, if you are comfortable with tech, you can straight away go to “Advanced Video” option.

Select the video type. Here you can choose whether you want the video to run on the entire background, replace an element, or be responsive.

Select the position of the video. Video Background provides a visual tool that aids in selecting a certain page element. You can also manually write the code in the element’s selector.

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Add the link to your YouTube or Vimeo video. Alternatively, you can select from a range of sample videos as well.

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Select the video and visual preferences.

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Voilà! Within just a few minutes, you will have your video uploaded and ready for the world to see. Sounds easy enough? A lot of excitement without any of the hard work – Video Background is ready to spin a yarn.

The best news about using an app like Video Background is that you will receive customer support at any time if you are struggling with the process. The team is happy to answer any questions you have and take on special requests of features you need to customize your experience with the app and make it the smoothest ride possible.

Are you ready to start benefiting from adding videos to your Shopify store? Download Video Background today to start enjoying all the benefits we shared above to make your Shopify store stand out online this year. A 14-day free trial is available for new customers. Contact us for more information or to discuss any questions you have.